Professor Rita McGrath is a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship. Her work and ideas help business leaders chart a pathway to success in today’s rapidly changing business environments.
McGrath maintains an active social media presence, and has been rated one of the 25 smartest women to follow on Twitter by Fast Company Magazine. She authors a regular column, “The Entrepreneurial Strategist,” for Inc. Magazine.
Additionally, McGrath is a frequent contributors to the Harvard Business Review. Her article “Discovery-Driven Planning” for the publication is recognized as an early articulation of today’s “lean” startup philosophy and has been praised by Clayton Christensen as “one of the most important ideas in management—ever.” Her related book, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity is a deep dive into how to put the technique to work.
A Breakthrough Process to Reduce Risk and Seize Opportunity
40 Strategic Moves That Drive Exceptional Business Growth
How to Keep Your Strategy Moving as Fast as Your Business
June 4, 2013
Strategies for Continuously Creating Opportunity in an Age of Uncertainty