Professor Nathan Novemsky is an expert in the psychology of judgment and decision-making, behavioral economics and consumer behavior. He has taught marketing and psychology at Yale University for almost 20 years, where he has published journal articles on many topics in judgment and decision-making including framing problems and decisions, making choices, and the influence of goals on behavior.

He is a member of the Yale Center for Customer Insights, and has consulted on numerous legal cases (e.g., deceptive advertising, defamation) related to how individuals interpret information they see in the media and other contexts. He holds a Ph.D. in Social Psychology from Princeton University and has served on the editorial board of the Journal of Consumer Research Journal of Marketing Research Organizational Behavior and Human Decision Processes Journal of Consumer Psychology. He also has been affiliated with the Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision Making, Society for Personality and Social Psychology, American Psychological Society, and the American Psychological Association.

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