From major missteps to misjudging the intended market, the business world is familiar with once–promising ideas that failed to achieve long–term success. So how can leaders avoid a similar fate for their idea in a world of intense uncertainty?
Rita McGrath, Thinkers50-ranked management expert, Columbia Business School faculty member, and author of “Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen,” demonstrates how to validate new ventures early and often through an iterative approach called “Discovery Driven Planning.”
Participants of this on-demand experience will learn to define success criteria, design checkpoints to test your assumptions, and identify the deliverables needed to succeed. By the end of the program, leaders will be able to structure projects in a manner that enables flexibility and agility, scales investment as they go, and avoids the dangers of a “Big Bang” approach to idea development.
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