Leading Customer-Centric Growth

Create high-quality growth with proven customer-centric strategies.

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play PROGRAM OVERVIEW 3:03
Program Duration

6 weeks

Time Commitment

30 hours
(5 hours/week)

Certification

Wharton School Certificate of Completion

About the Program

In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.

Program Overview

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Who Should Attend

  • Managers
  • Director
  • Vice Presidents

Program Structure

  • 6 week duration, 30 hours to complete requirements
  • 10 hours of on-demand, HD lectures
  • Professor interactions, group learning, and optional coaching sessions
  • Facilitated intra-company team meetings
  • Final project, which integrates weekly activities

Key Takeaways

  • Development: Build a leadership bench that can make the case for customer-centricity and execute related strategies.
  • Organizational: Customer-centricity enables organizations to identify and understand high-value customers, and to better differentiate themselves from competitors to those customers. This improves business outcomes and creates hiqh-quality growth.
  • Earn more profit: According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.
  • Retain customers: According to the Office of Consumer Affairs, acquiring new customers can cost 6-7x more than keeping existing customers.
  • Create experiences: According to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated.
  • Personal: Drive change within your organization by introducing customer-centric growth.

Upcoming Program Dates

  • Feb 28 – Apr 10
  • Apr 26 – Jun 5
  • Jul 11 – Aug 21
  • Sep 5 – Oct 16
  • Oct 24 – Dec 4

Ready to Enroll in a Program?

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Experienced Faculty

  • Jagmohan S. Raju

    Vice Dean, Wharton Executive Education, Professor of Marketing, The Wharton School

    Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.

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  • Patti Williams

    Ira A. Lipman Associate Professor of Marketing, The Wharton School

    Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.

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  • Bob Meyer

    Frederick H. Ecker/MetLife Insurance Professor, The Wharton School

    Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Meyer is also Co-Director of Wharton’s Risk Management and Decision Processes Center.

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  • Don Huesman

    Managing Director, Wharton Online

    Prior to his time at Wharton, Don was an entrepreneur and software pioneer in the early days of the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs.

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Additional Information

  • Will I receive a grade or university credit?

    Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

  • How long does the program last?

    2Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

  • Will I receive a grade or university credit?

    3Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

  • How many hours per week am I expected to devote to the program?

    4Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

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