• event

Connecting L&D with Brand Purpose to Drive Business Outcomes

Patti Williams, marketing expert and Vice Dean of Wharton Executive Education, will be at the CLO Exchange in Hollywood CA to discuss how the world’s most influential companies are adopting tech-driven, user-focused solutions to transform L&D.

Event Date:

February 26, 2023 - February 28, 2023

Location

CLO Exchange in Hollywood, CA

Overview

Amid economic uncertainty, talent teams have never been under more pressure to make the business case for L&D–and to design programs with measurable ROI.

How can L&D teams harness the consumer-centric principles of agile product development to design high-impact programs that drive business results?

Julia Alexander, Chief Product Officer at ExecOnline, joins Patti Williams, marketing expert and Vice Dean of Wharton Executive Education, for a fireside chat to discuss the critical inflection point facing talent teams, and how the world’s most influential companies are adopting tech-driven, user-focused solutions to transform learning and development.

[Session at the CLO Exchange, Hollywood CA]

Speakers

Patti Williams

Vice Dean, Wharton Executive Education; Ira A. Lipman Associate Professor of Marketing, The Wharton School

Julia Alexander

Co-Founder & Chief Product Officer, ExecOnline

Patti Williams, Vice Dean, Wharton Executive Education; Ira A. Lipman Associate Professor of Marketing, The Wharton School

Patti Williams is the Ira A. Lipman Associate Professor of Marketing at the Wharton School at the University of Pennsylvania and Vice Dean of Wharton Executive Education. She received her BA from Stanford University and her MBA and PhD from the University of California, Los Angeles. Prior to joining Wharton, she was an assistant professor at NYU’s Stern School of Business, and she has been a visiting scholar at the Stanford Graduate School of Business. Patti’s research focuses on the role of emotions in consumer decision making and has appeared in the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology, among others. She is the president of the Society for Consumer Psychology.

Patti leads ExecOnline’s “Selling Through Customer Centricity” and “Leading Customer Centric Growth” leadership experiences.

Julia Alexander, Co-Founder & Chief Product Officer, ExecOnline

Julia Alexander is the co-founder and Chief Product Officer of ExecOnline where she is responsible for global course operations, data and analytics, and university partnerships. Julia previously served as CEO of Dalberg Research, an emerging markets-focused global research firm and began her career at Goldman, Sachs & Co. She brings her passion for data-driven decision making, innovative content delivery channels, and superior client service to ExecOnline’s programs.

Julia holds an MBA from Harvard Business School and a BA in International Relations from Stanford University.


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