At a Glance

Next Available Program
Oct 28 - Dec 8

Time Commitment
30 hours (5 hours/week)

Program Duration
6 Weeks

Certification
Chicago Booth Certificate of Completion

Who Should Attend
Senior Leaders, Mid-Level & Team Leaders, Project Managers, Directors

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About the Program

As the volume of available business data expands, the winners in tomorrow’s marketplace will be those who can generate insight from information. Yet, many leaders feel daunted by the sheer amount of data out there. Many others make the critical mistake of looking for patterns in the data they have, instead of framing productive questions to shape the data they need. Competency in this area is so lacking, a recent Gartner study predicted that by 2020, 80% of organizations will initiate deliberate development programs in data literacy.

Many of the ideas, methods and principles that describe the best business data and analytics practices were pioneered by faculty at the University of Chicago Booth School of Business. In this six-week program, participants learn how to “think data” the Booth way. They develop the critical and creative reasoning skills needed to frame a data analytics project, collaborate with data specialists, and ultimately make evidenced-based decisions that drive results — without sacrificing speed and agility.

Key Takeaways

  • Apply the Chicago Booth Approach to win in the marketplace: Develop the key ingredients of a powerful data analytics strategy: a specific business objective, well-developed theories, and a model that points the way to critical data and deep insight.
  • Frame questions to generate data-based insight: Identify specific objectives and related hypotheses to drive data analysis.
  • Avoid biases in interpreting data: Sidestep the common pitfall of unconsciously bending data to support false assumptions and preconceptions.
  • Tell the story of the data: Translate data-driven insights into actionable decisions and drive buy-in by delivering a compelling narrative.

Program Structure

  • 6 week duration, 30 hours to complete requirements
  • 10 hours of on-demand, HD lectures
  • Professor interactions, group learning, and optional coaching sessions
  • Facilitated intra-company team meetings
  • Final project, which integrates weekly activities

2019 Program Dates

UPCOMING SESSION
February 2019 April 2019 July 2019 September 2019 October 2019
Program Start February 25 April 29 July 15 September 9 October 28
Program End April 7 June 9 August 25 October 20 December 8

 

Experienced Faculty

  • Sanjog Misra

    Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow

    Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions.

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  • Jean-Pierre Dubé

    Sigmund E. Edelstone Professor of Marketing

    Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business.

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  • Günter J. Hitsch

    Professor of Marketing and John E. Jeuck Faculty Fellow

    Günter J. Hitsch studies quantitative marketing and industrial organization. He is the recipient of two Kilts Center Fellowships, a True North Communications Inc. Scholarship, and a Fellowship from the Ministry of Science in Austria.

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  • Devin G. Pope

    Professor of Behavioral Science

    Devin Pope studies a variety of topics at the intersection of economics and psychology. Using primarily observational data, Pope studies how psychological biases play out in field settings and economic markets.

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FAQ

How many hours per week am I expected to devote to the program?

Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

How long does the program last?

Our leadership development programs last 6 weeks. Additionally, you will complete a short orientation prior to the official start of the program.

Will I receive a grade or university credit?

Upon successfully completing the program, you will receive a certificate of completion from the sponsoring business school. ExecOnline provides non-degree programs for which no grades or university credits are provided.

Who takes ExecOnline programs?

Our programs are designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. Our short, focused programs allow you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities.

Will I apply my learnings to real-world work objectives?

Yes. You will develop a project of your choosing that addresses your organization’s critical business challenges. At the completion of the program, you will have produced an implementation-ready project, designed to make a fiscal and business impact.

Do you have an alumni program?

Yes. You can stay connected to ExecOnline through our alumni group, which allows you to interact with peers to generate support and networking opportunities.

Partner with ExecOnline to Power Your Workforce

Work with a member of our Executive Education client services team to address the unique challenges and opportunities for your organization.


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