Leading with Data & Analytics
Learn how to improve business outcomes by leveraging analytics to make evidence-based decisions.
Next Available Program
Oct 28 - Dec 8
30 hours (5 hours/week)
Chicago Booth Certificate of Completion
Who Should Attend
Senior Leaders, Mid-Level & Team Leaders, Project Managers, Directors
As the volume of available business data expands, the winners in tomorrow’s marketplace will be those who can generate insight from information. Yet, many leaders feel daunted by the sheer amount of data out there. Many others make the critical mistake of looking for patterns in the data they have, instead of framing productive questions to shape the data they need. Competency in this area is so lacking, a recent Gartner study predicted that by 2020, 80% of organizations will initiate deliberate development programs in data literacy.
Many of the ideas, methods and principles that describe the best business data and analytics practices were pioneered by faculty at the University of Chicago Booth School of Business. In this six-week program, participants learn how to “think data” the Booth way. They develop the critical and creative reasoning skills needed to frame a data analytics project, collaborate with data specialists, and ultimately make evidenced-based decisions that drive results — without sacrificing speed and agility.
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Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow
Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions.
Sigmund E. Edelstone Professor of Marketing
Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business.
Professor of Marketing and John E. Jeuck Faculty Fellow
Günter J. Hitsch studies quantitative marketing and industrial organization. He is the recipient of two Kilts Center Fellowships, a True North Communications Inc. Scholarship, and a Fellowship from the Ministry of Science in Austria.
Professor of Behavioral Science
Devin Pope studies a variety of topics at the intersection of economics and psychology. Using primarily observational data, Pope studies how psychological biases play out in field settings and economic markets.
Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.
Our leadership development programs last 6 weeks. Additionally, you will complete a short orientation prior to the official start of the program.
Upon successfully completing the program, you will receive a certificate of completion from the sponsoring business school. ExecOnline provides non-degree programs for which no grades or university credits are provided.
Our programs are designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. Our short, focused programs allow you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities.
Yes. You will develop a project of your choosing that addresses your organization’s critical business challenges. At the completion of the program, you will have produced an implementation-ready project, designed to make a fiscal and business impact.
Yes. You can stay connected to ExecOnline through our alumni group, which allows you to interact with peers to generate support and networking opportunities.