Leading with Data & Analytics
Learn how to improve business outcomes by leveraging analytics to make evidence-based decisions.
At a Glance
Next Available Program
February 22 - April 4
Time Commitment
30 hours (5 hours/week)
Program Duration
6 Weeks
Certification
Chicago Booth Certificate of Completion
Who Should Attend
Senior Leaders, Mid-Level & Team Leaders, Project Managers, Directors
About the Program
As the volume of available business data expands, the winners in tomorrow’s marketplace will be those who can generate insight from information. Yet, many leaders feel daunted by the sheer amount of data out there. Many others make the critical mistake of looking for patterns in the data they have, instead of framing productive questions to shape the data they need. Competency in this area is so lacking, a recent Gartner study predicted that by 2020, 80% of organizations will initiate deliberate development programs in data literacy.
Many of the ideas, methods and principles that describe the best business data and analytics practices were pioneered by faculty at the University of Chicago Booth School of Business. In this six-week program, participants learn how to “think data” the Booth way. They develop the critical and creative reasoning skills needed to frame a data analytics project, collaborate with data specialists, and ultimately make evidenced-based decisions that drive results — without sacrificing speed and agility.
Key Takeaways
- Apply the Chicago Booth Approach to win in the marketplace: Develop the key ingredients of a powerful data analytics strategy: a specific business objective, well-developed theories, and a model that points the way to critical data and deep insight.
- Frame questions to generate data-based insight: Identify specific objectives and related hypotheses to drive data analysis.
- Avoid biases in interpreting data: Sidestep the common pitfall of unconsciously bending data to support false assumptions and preconceptions.
- Tell the story of the data: Translate data-driven insights into actionable decisions and drive buy-in by delivering a compelling narrative.
Program Structure
- 6 week duration, 30 hours to complete requirements
- 10 hours of on-demand, HD lectures
- Professor interactions, group learning, and optional coaching sessions
- Facilitated intra-company team meetings
- Final project, which integrates weekly activities
2021 Program Dates
| UPCOMING SESSION | |||||
|---|---|---|---|---|---|
| February 2021 | April 2021 | July 2021 | September 2021 | October 2021 | |
| Program Start | February 22 | April 26 | July 12 | September 6 | October 25 |
| Program End | April 4 | June 6 | August 22 | October 17 | December 5 |
| February 2021 Program Start: February 22 Program End: April 4 |
| April 2021 Program Start: April 26 Program End: June 6 |
| July 2021 Program Start: July 12 Program End: August 22 |
| September 2021 Program Start: September 6 Program End: October 17 |
| October 2021 Program Start: October 25 Program End: December 5 |
Experienced Faculty
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learn moreSanjog Misra
Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow
Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions.
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learn moreJean-Pierre Dubé
Sigmund E. Edelstone Professor of Marketing
Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business.
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learn moreGünter J. Hitsch
Professor of Marketing and John E. Jeuck Faculty Fellow
Günter J. Hitsch studies quantitative marketing and industrial organization. He is the recipient of two Kilts Center Fellowships, a True North Communications Inc. Scholarship, and a Fellowship from the Ministry of Science in Austria.
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learn moreDevin G. Pope
Professor of Behavioral Science
Devin Pope studies a variety of topics at the intersection of economics and psychology. Using primarily observational data, Pope studies how psychological biases play out in field settings and economic markets.
FAQ
How many hours per week am I expected to devote to the program?
Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.
How long does the program last?
Our leadership development programs last 6 weeks. Additionally, you will complete a short orientation prior to the official start of the program.
Will I receive a grade or university credit?
Upon successfully completing the program, you will receive a certificate of completion from the sponsoring business school. ExecOnline provides non-degree programs for which no grades or university credits are provided.
Who takes ExecOnline programs?
Our programs are designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. Our short, focused programs allow you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities.
Will I apply my learnings to real-world work objectives?
Yes. You will develop a project of your choosing that addresses your organization’s critical business challenges. At the completion of the program, you will have produced an implementation-ready project, designed to make a fiscal and business impact.
Do you have an alumni program?
Yes. You can stay connected to ExecOnline through our alumni group, which allows you to interact with peers to generate support and networking opportunities.
Partner with ExecOnline to Power Your Workforce
Work with a member of our Executive Education client services team to address the unique challenges and opportunities for your organization.