Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions. Professor Misra currently serves as Co-Editor of Quantitative Marketing and Economics. He has worked with companies such as Xerox, Verizon, Eli Lilly, Adventis, Mercer Consulting, and Sprint.