Leading with Data & Analytics

Learn how to improve business outcomes through leveraging analytics to make evidence-based decisions.

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play PROGRAM OVERVIEW 1:49
Program Duration

6 weeks

Time Commitment

30 hours
(5 hours/week)

Certification

Chicago Booth Certificate of Completion

About the Program

As the volume of available business data expands, the winners in tomorrow’s marketplace will be those who can generate insight from information. Yet, many leaders feel daunted by the sheer amount of data out there. Many others make the critical mistake of looking for patterns in the data they have, instead of framing productive questions to shape the data they need. Competency in this area is so lacking, a recent Gartner study predicted that by 2020, 80% of organizations will initiate deliberate development programs in data literacy.

Many of the ideas, methods and principles that describe the best business data and analytics practices were pioneered by faculty at the University of Chicago Booth School of Business. In this six-week program, participants learn how to “think data” the Booth way. They develop the critical and creative reasoning skills needed to frame a data analytics project, collaborate with data specialists, and ultimately make evidenced-based decisions that drive results — without sacrificing speed and agility.

Program Overview

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Who Should Attend

  • Senior Leaders
  • Mid-level & Team Leaders
  • Project Managers
  • Directors

Program Structure

  • 6 week duration, 30 hours to complete requirements
  • 10 hours of on-demand, HD lectures
  • Professor interactions, group learning, and optional coaching sessions
  • Facilitated intra-company team meetings
  • Final project, which integrates weekly activities

Key Takeaways

  • Apply the Chicago Booth Approach to win in the marketplace: Develop the key ingredients of a powerful data analytics strategy: a specific business objective, well-developed theories, and a model that points the way to critical data and deep insight.
  • Frame questions to generate data-based insight: Identify specific objectives and related hypotheses to drive data analysis.
  • Avoid biases in interpreting data: Sidestep the common pitfall of unconsciously bending data to support false assumptions and preconceptions.
  • Tell the story of the data: Translate data-driven insights into actionable decisions and drive buy-in by delivering a compelling narrative.

Upcoming Program Dates

  • Feb 28 – Apr 10
  • Apr 26 – Jun 5
  • Jul 11 – Aug 21
  • Sep 5 – Oct 16
  • Oct 24 – Dec 4

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Experienced Faculty

  • Devin G. Pope

    Professor of Behavioral Science, The University of Chicago Booth School of Business

    Devin Pope studies a variety of topics at the intersection of economics and psychology. Using primarily observational data, Pope studies how psychological biases play out in field settings and economic markets.

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  • Sanjog Misra

    Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow, The University of Chicago Booth School of Business

    Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions.

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  • Jean-Pierre Dubé

    James M. Kilts Distinguished Service Professor of Marketing, The University of Chicago Booth School of Business

    Jean-Pierre Dubé is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business.

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  • Günter J. Hitsch

    Professor of Marketing and John E. Jeuck Faculty Fellow, The University of Chicago Booth School of Business

    Günter J. Hitsch studies quantitative marketing and industrial organization. He is the recipient of two Kilts Center Fellowships, a True North Communications Inc. Scholarship, and a Fellowship from the Ministry of Science in Austria.

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Additional Information

  • Will I receive a grade or university credit?

    Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

  • How long does the program last?

    2Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

  • Will I receive a grade or university credit?

    3Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

  • How many hours per week am I expected to devote to the program?

    4Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.

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