Selling Through Customer Centricity
Build customer-centric thinking to increase revenue and accelerate growth.
Next Available Program
February 22 - March 14
15 hours (5 hours/week)
Wharton School Certificate of Completion
Who Should Attend
Managers, Directors, & VPs in Sales / Account Management / Business Development
In this 3-week program, top faculty from Wharton show sales leaders and business development professionals how to build customer-centric thinking that enables them to increase revenue and accelerate growth for their organization. Participants apply learnings to execute impactful sales projects that target and deliver improved value to high-opportunity customers.
|February 2021||April 2021||July 2021||September 2021||October 2021|
|Program Start||February 22||April 26||July 12||September 6||October 25|
|Program End||March 14||May 16||August 1||September 26||November 14|
Program Start: February 22
Program End: March 14
Program Start: April 26
Program End: May 16
Program Start: July 12
Program End: August 1
Program Start: September 6
Program End: September 26
Program Start: October 25
Program End: November 14
Vice Dean, Wharton Executive Education
Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.
Ira A. Lipman Associate Professor of Marketing
Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.
Frederick H. Ecker/MetLife Insurance Professor
Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Meyer is also Co-Director of Wharton's Risk Management and Decision Processes Center.
Managing Director, Wharton Online
Prior to his time at Wharton, Don was an entrepreneur and software pioneer in the early days of the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs.
The video lectures were very good as well as the videos. Very relevant, and extremely good to be able to link back to your own work, whether it be B2B or B2C.
National Sales Manager
The content was very helpful and applicable to the business problems we are all trying to address on my [sales] team.
Regional Director, Sales
The presentation material was excellent and the assignments were productive without being busy work or wasting my time. I thought they accomplished the intended goal with minimal investment of time on my part.
Mid-Atlantic Sales Manager
Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.
Our leadership development programs last 3 weeks. Additionally, you will complete a short orientation prior to the official start of the program.
Upon successfully completing the program, you will receive a certificate of completion from the sponsoring business school. ExecOnline provides non-degree programs for which no grades or university credits are provided.
Our programs are designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. Our short, focused programs allow you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities.
Yes. You will develop a project of your choosing that addresses your organization’s critical business challenges. At the completion of the program, you will have produced an implementation-ready project, designed to make a fiscal and business impact.
Yes. You can stay connected to ExecOnline through our alumni group, which allows you to interact with peers to generate support and networking opportunities.