At a Glance

Upcoming Programs
July 16 - August 26

Time Commitment
30 hours (5 hours/week)

Program Duration
6 weeks

Certification
Wharton School Certification

Who Should Attend
Managers, Directors, Vice Presidents

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About the Program

In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.

Key Takeaways

  • Development: Build a leadership bench that can make the case for customer-centricity and execute related strategies.
  • Organizational: Customer-centricity enables organizations to identify and understand high-value customers, and to better differentiate themselves from competitors to those customers. This improves business outcomes and creates hiqh-quality growth.
  • Earn more profit: According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.
  • Retain customers: According to the Office of Consumer Affairs, acquiring new customers can cost 6-7x more than keeping existing customers.
  • Create experiences: According to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated.
  • Personal: Drive change within your organization by introducing customer-centric growth.

Program Structure

  • 6 week duration, 30 hours to complete requirements
  • 10 hours of on-demand, HD lectures
  • Professor interactions, group learning, and optional coaching sessions
  • Facilitated intra-company team meetings
  • Final project, which integrates weekly activities

2018 Program Dates

UPCOMING SESSION
February 2018 April 2018 July 2018 September 2018 October 2018
Program Start February 26 April 30 July 16 September 4 October 22
Program End April 8 June 10 August 26 October 14 December 2

 

Experienced Faculty

  • Jagmohan S. Raju

    Vice Dean, Wharton Executive Education

    Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.

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  • Patti Williams

    Ira A. Lipman Associate Professor of Marketing

    Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.

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  • Robert Meyer

    Frederick H. Ecker/MetLife Insurance Professor

    Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Meyer is also Co-Director of Wharton's Risk Management and Decision Processes Center.

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  • Don Huesman

    Managing Director, Online Learning

    Prior to his time at Wharton, Don was an entrepreneur and software pioneer in the early days of the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs.

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