Leading Customer-Centric Growth
Create high-quality growth with proven customer-centric strategies.
At a Glance
Next Available Program
April 26 - June 6
Time Commitment
30 hours (5 hours/week)
Program Duration
6 weeks
Certification
Wharton School Certificate of Completion
Who Should Attend
Managers, Directors, Vice Presidents
About the Program
In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.
Key Takeaways
- Development: Build a leadership bench that can make the case for customer-centricity and execute related strategies.
- Organizational: Customer-centricity enables organizations to identify and understand high-value customers, and to better differentiate themselves from competitors to those customers. This improves business outcomes and creates hiqh-quality growth.
- Earn more profit: According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.
- Retain customers: According to the Office of Consumer Affairs, acquiring new customers can cost 6-7x more than keeping existing customers.
- Create experiences: According to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated.
- Personal: Drive change within your organization by introducing customer-centric growth.
Program Structure
- 6 week duration, 30 hours to complete requirements
- 10 hours of on-demand, HD lectures
- Professor interactions, group learning, and optional coaching sessions
- Facilitated intra-company team meetings
- Final project, which integrates weekly activities
2021 Program Dates
| UPCOMING SESSION | |||||
|---|---|---|---|---|---|
| February 2021 | April 2021 | July 2021 | September 2021 | October 2021 | |
| Program Start | February 22 | April 26 | July 12 | September 6 | October 25 |
| Program End | April 4 | June 6 | August 22 | October 17 | December 5 |
| February 2021 Program Start: February 22 Program End: April 4 |
| April 2021 Program Start: April 26 Program End: June 6 |
| July 2021 Program Start: July 12 Program End: August 22 |
| September 2021 Program Start: September 6 Program End: October 17 |
| October 2021 Program Start: October 25 Program End: December 5 |
Experienced Faculty
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learn moreJagmohan S. Raju
Vice Dean, Wharton Executive Education
Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.
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learn morePatti Williams
Ira A. Lipman Associate Professor of Marketing
Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.
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learn moreRobert Meyer
Frederick H. Ecker/MetLife Insurance Professor
Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Meyer is also Co-Director of Wharton's Risk Management and Decision Processes Center.
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learn moreDon Huesman
Managing Director, Wharton Online
Prior to his time at Wharton, Don was an entrepreneur and software pioneer in the early days of the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs.
Success Stories
The video lectures were very good as well as the videos. Very relevant, and extremely good to be able to link back to your own work, whether it be B2B or B2C.
National Sales Manager
Manufacturing Company
The live sessions were good and I appreciated that they reviewed additional ideas in the way the professors went about discussing topics with the students. The size of our class also seemed to lend itself well to everyone being able to share in those live sessions. I also appreciated that the assignments were well thought out in providing an opportunity to test out what was reviewed each week.
Market Strategy Director
Technology Company
I really enjoyed the video lectures that were connected with the slides. All the professors are great, dynamic speakers and really helped me engage and understand the material and how to apply it, with relevant industry examples and great stories!
Director of Quality
Engineering Company
FAQ
How many hours per week am I expected to devote to the program?
Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.
How long does the program last?
Our leadership development programs last 6 weeks. Additionally, you will complete a short orientation prior to the official start of the program.
Will I receive a grade or university credit?
Upon successfully completing the program, you will receive a certificate of completion from the sponsoring business school. ExecOnline provides non-degree programs for which no grades or university credits are provided.
Who takes ExecOnline programs?
Our programs are designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. Our short, focused programs allow you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities.
Will I apply my learnings to real-world work objectives?
Yes. You will develop a project of your choosing that addresses your organization’s critical business challenges. At the completion of the program, you will have produced an implementation-ready project, designed to make a fiscal and business impact.
Do you have an alumni program?
Yes. You can stay connected to ExecOnline through our alumni group, which allows you to interact with peers to generate support and networking opportunities.
Partner with ExecOnline to Power Your Workforce
Work with a member of our Executive Education client services team to address the unique challenges and opportunities for your organization.