Leading Customer-Centric Growth
Create high-quality growth with proven customer-centric strategies.
Next Available Program
February 22 - April 4
30 hours (5 hours/week)
Wharton School Certificate of Completion
Who Should Attend
Managers, Directors, Vice Presidents
In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.
|February 2021||April 2021||July 2021||September 2021||October 2021|
|Program Start||February 22||April 26||July 12||September 6||October 25|
|Program End||April 4||June 6||August 22||October 17||December 5|
Program Start: February 22
Program End: April 4
Program Start: April 26
Program End: June 6
Program Start: July 12
Program End: August 22
Program Start: September 6
Program End: October 17
Program Start: October 25
Program End: December 5
Vice Dean, Wharton Executive Education
Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.
Ira A. Lipman Associate Professor of Marketing
Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.
Frederick H. Ecker/MetLife Insurance Professor
Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Meyer is also Co-Director of Wharton's Risk Management and Decision Processes Center.
Managing Director, Online Learning
Prior to his time at Wharton, Don was an entrepreneur and software pioneer in the early days of the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs.
The video lectures were very good as well as the videos. Very relevant, and extremely good to be able to link back to your own work, whether it be B2B or B2C.
National Sales Manager
The live sessions were good and I appreciated that they reviewed additional ideas in the way the professors went about discussing topics with the students. The size of our class also seemed to lend itself well to everyone being able to share in those live sessions. I also appreciated that the assignments were well thought out in providing an opportunity to test out what was reviewed each week.
Market Strategy Director
I really enjoyed the video lectures that were connected with the slides. All the professors are great, dynamic speakers and really helped me engage and understand the material and how to apply it, with relevant industry examples and great stories!
Director of Quality
Our programs are designed for busy professionals. Participants are expected to spend 4-5 hours each week watching video lectures and completing assignments. There are also live online sessions most weeks, which last 1-1.5 hours each.
Our leadership development programs last 6 weeks. Additionally, you will complete a short orientation prior to the official start of the program.
Upon successfully completing the program, you will receive a certificate of completion from the sponsoring business school. ExecOnline provides non-degree programs for which no grades or university credits are provided.
Our programs are designed for busy leaders—managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges. Our short, focused programs allow you to develop solutions for both near- and long-term challenges—without disrupting your day-to-day responsibilities.
Yes. You will develop a project of your choosing that addresses your organization’s critical business challenges. At the completion of the program, you will have produced an implementation-ready project, designed to make a fiscal and business impact.
Yes. You can stay connected to ExecOnline through our alumni group, which allows you to interact with peers to generate support and networking opportunities.