Leading Customer-Centric Growth
Create high-quality growth with proven customer-centric strategies.
At a Glance
Upcoming Programs
July 16 - August 26
Time Commitment
30 hours (5 hours/week)
Program Duration
6 weeks
Certification
Wharton School Certification
Who Should Attend
Managers, Directors, Vice Presidents
About the Program
In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.
Key Takeaways
- Development: Build a leadership bench that can make the case for customer-centricity and execute related strategies.
- Organizational: Customer-centricity enables organizations to identify and understand high-value customers, and to better differentiate themselves from competitors to those customers. This improves business outcomes and creates hiqh-quality growth.
- Earn more profit: According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.
- Retain customers: According to the Office of Consumer Affairs, acquiring new customers can cost 6-7x more than keeping existing customers.
- Create experiences: According to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated.
- Personal: Drive change within your organization by introducing customer-centric growth.
Program Structure
- 6 week duration, 30 hours to complete requirements
- 10 hours of on-demand, HD lectures
- Professor interactions, group learning, and optional coaching sessions
- Facilitated intra-company team meetings
- Final project, which integrates weekly activities
2018 Program Dates
| UPCOMING SESSION | |||||
|---|---|---|---|---|---|
| February 2018 | April 2018 | July 2018 | September 2018 | October 2018 | |
| Program Start | February 26 | April 30 | July 16 | September 4 | October 22 |
| Program End | April 8 | June 10 | August 26 | October 14 | December 2 |
Experienced Faculty
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learn moreJagmohan S. Raju
Vice Dean, Wharton Executive Education
Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.
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learn morePatti Williams
Ira A. Lipman Associate Professor of Marketing
Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.
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learn moreRobert Meyer
Frederick H. Ecker/MetLife Insurance Professor
Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Meyer is also Co-Director of Wharton's Risk Management and Decision Processes Center.
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learn moreDon Huesman
Managing Director, Online Learning
Prior to his time at Wharton, Don was an entrepreneur and software pioneer in the early days of the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs.
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