Feb 26 - April 8
30 hours (5 hours/week)
Wharton School Certification
Leading Customer-Centric Growth delivers the skills leaders need to develop customer-centric strategies that create high-quality growth. According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.
Total Enterprise Investment in Programs
Value Created Per Enterprise
This course is designed for leaders who want to develop customer-centric strategies that create high-quality growth. It’s beneficial for:
In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.
Vice Dean, Wharton Executive Education
Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world, including Wyeth Pharmaceuticals, Medtronic, Warner Home Video, and Johnson & Johnson on designing pricing strategies and developing launch plans for new products.
Ira A. Lipman Associate Professor of Marketing
The recipient of multiple Wharton Excellence in Teaching awards, Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.
Frederick H. Ecker/MetLife Insurance Professor
Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. As Co-Director of Wharton's Risk Management and Decision Processes Center, Meyer also researches how individuals decide to invest in mitigation against low-probability, high-consequence events such as hurricanes, earthquakes, and financial losses.
Managing Director, Online Learning
Prior to his time at Wharton, Don was an entrepreneur and software pioneer in the early days of the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs.