February 29 - April 9
30 hours (5 hours/week)
Wharton School Certification
Leading Customer-Centric Growth delivers the skills leaders need to develop customer-centric strategies that create high-quality growth. According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.
Total Enterprise Investment in Programs
Value Created Per Enterprise
This course is designed for leaders who want to develop customer-centric strategies that create high-quality growth. It’s beneficial for:
In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.
Vice Dean, Wharton Executive Education
Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world, including Wyeth Pharmaceuticals, Medtronic, Warner Home Video, and Johnson & Johnson on designing pricing strategies and developing launch plans for new products.
Ira A. Lipman Associate Professor of Marketing
The recipient of multiple Wharton Excellence in Teaching awards, Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.