At a Glance

Upcoming Programs
Oct 2 - Nov 12

Time Commitment
30 hours (5 hours/week)

Program Duration
6 weeks

Certification
Wharton School Certification

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How can this program impact your business?

Leading Customer-Centric Growth delivers the skills leaders need to develop customer-centric strategies that create high-quality growth. According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.

ENTERPRISE RETURN ON INVESTMENT

$3.4M
Total Enterprise Investment in Programs

102X

$354M
Value Created Per Enterprise

INDIVIDUAL RETURN ON INVESTMENT

Average Investment:

$2,000-$4,000

Per Participant

Projected
Realized Impact:

$272,000

Per Participant

Who Should Attend

This course is designed for leaders who want to develop customer-centric strategies that create high-quality growth. It’s beneficial for:

  • Managers
  • Directors
  • Vice Presidents

 

Program Overview

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About the Program

In this 6-week program, top faculty from Wharton show leaders how to increase their organization’s value by enabling them to identify and understand high-value customers, and then creating strategies that capture their wallets.

Key Takeaways

  • Development: Build a leadership bench that can make the case for customer-centricity and execute related strategies.
  • Organizational: Customer-centricity enables organizations to identify and understand high-value customers, and to better differentiate themselves from competitors to those customers. This improves business outcomes and creates hiqh-quality growth.
  • Earn more profit: According to research by Deloitte, customer-centric organizations are 60% more profitable compared to companies that are product-centric.
  • Retain customers: According to the Office of Consumer Affairs, acquiring new customers can cost 6-7x more than keeping existing customers.
  • Create experiences: According to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated.
  • Personal: Drive change within your organization by introducing customer-centric growth.

Program Structure

  • 6 week duration, 30 hours to complete requirements
  • 10 hours of on-demand, HD lectures
  • Professor interactions, office hours, and group learning
  • Facilitated intra-company team meetings
  • Final project, which integrates weekly activities
  • Optional issue forums available

Experienced Faculty

  • Jagmohan S. Raju

    Vice Dean, Wharton Executive Education

    Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world, including Wyeth Pharmaceuticals, Medtronic, Warner Home Video, and Johnson & Johnson on designing pricing strategies and developing launch plans for new products.

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  • Patti Williams

    Ira A. Lipman Associate Professor of Marketing

    The recipient of multiple Wharton Excellence in Teaching awards, Patti Williams’ interests cover the role of emotions in consumer decision-making. She serves as the academic dean for the Global Marketing University at the Estee Lauder Companies and teaches executive education programs to many organizations.

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